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Founders' Story

With her father being a physician and mother being a nurse, Founder Alisa Craig was exposed to STEM at an early age.  Since middle school, Alisa began volunteering at the VA Medical Center in aiding with physician and nurses’ requests in helping patients.  

Alisa began her career in STEM education while she was obtaining her dual degrees at Vanderbilt in Neuroscience and Chemistry.  While at Vanderbilt, she volunteered at the Susan Gray School, which is devoted to educational research involving young children with developmental disabilities and children whose future development was at risk because of conditions such as poverty.  She also volunteered in Vanderbilt’s STEM education program to teach and inspire STEM concepts to inner city at-risk elementary schools. 

Upon graduating at Vanderbilt, she managed Nike’s Environmental Management System for the largest footwear manufacturer in Thailand.  Working with Nike, Alisa was inspired to pursue her MBA at Cornell University in Marketing and Operations. At Cornell, Alisa was a consultant for Cornell’s $125M Life Sciences Technology Building’s Biotech Incubator Project.  She also volunteered to mentor at risk high school students who were interested in pursuing a college degree in STEM. 

Having her MBA internship with Pfizer and being exposed to the healthcare industry, she accepted an international marketing management position in Asia with Johnson & Johnson Cordis, focusing on the cardiovascular, neurovascular, peripheral vascular, and electrophysiology business units.  While in Asia, she educated and raised funds for girls in rural Thailand with the American Women’s Club, so that they had the opportunity to graduate high school instead of working in the fields.  She also volunteered at orphanages by providing their basic needs.

After returning to the U.S., she joined Medtronic where she met her husband Curtis Craig who is equally passionate about STEM, graduating from Thomas Jefferson High School of Science & Technology, the US Naval Academy in Systems and Nuclear Engineering, and MBA Finance, Marketing, Operations from Wharton University of Pennsylvania.  Curtis served as a Nuclear Submarine Lieutenant for 7 years.  Curtis was also actively involved in youth education.  He volunteered with Mids and Kids, an elementary education program to inspire children in the field of science and technology.

Both held management positions at Medtronic.  Curtis in Investor Relations, Cardiac Rhythm Management, Cardiac Surgery, and Aortic.  Alisa in Cardiac Rhythm Management, Neuromodulation, and Cardiovascular. 

When their first child was born, Alisa left her career in Corporate America and founded BioMedika Consulting, where she helps Fortune 500 corporations and start-ups in developing their business and marketing strategies, including Medtronic Cardiovascular Group/Cardiac Rhythm Management/Coronary/Renal Denervation/Peripheral Vascular/Endovascular, Boston Scientific Neuromodulation, GE Healthcare, Covidien Surgical, Alfred Mann Foundation, Terumo, LifeCell, Baxano, Conference Publishers.  She also serves as VP of Marketing at Regentys.  Curtis continued working in management positions in the healthcare industries at Becton Dickinson and GE Healthcare, until switching careers as a VP in JP Morgan Chase.

In their family life, both Curtis and Alisa instill STEM within their two children exposing them to museums, engaging in family home experiments, and even integrating STEM into their birthday parties and play dates.  Since 2012, they began strategizing a way to foster and inspire the creation of STEM ideas in every child worldwide while having fun. 

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